About

Hey! I’m Dhruvi aka Alice. I’ve been a writer for as long as I remember. I started writing professionally circa 2008. I’ve always had a keen interest in film, fashion, food, travel, technology and love. I started this blog in 2010 to document my love for life and start a dialogue with residents of the Internet on these fascinating subjects. As I have grown, so has the blog. What hasn’t changed though is my curiosity and thirst for information.

I’ve worked with some of the best brands and professionals in content creation. Screen, Filmfare, MissMalini, Anupama Chopra, FilterCopy, ScoopWhoop, Mumbai Mirror, Sunday Mid Day, Grazia, The Juice, Tehelka are some of the publications I’ve either edited, written for or contributed to. I’ve also had the privilege of engaging in influencer activities for many reputed brands and products. I’ve felt the excitement of being written about, interviewed and documented for media like Sunday Times, Hindustan Times, Women of Worth, Youth Incorporated and others.

Through this blog, I’m constantly striving to bring you an account of Alice’s adventures.

If you like what you see, would want to drop me a line, or think I should do something better, reach out to me by filling the form below: