When Fashion meets Art and it’s all for a Good Cause

What: How many times have you shopped and felt a wave of guilt? But when it comes to indulging yourself with jewellery from House Of Tuhina, it’s all for a good cause. The pan-Indian jewellery brand that is known for its arty designs, contemporary jewellery, rich quality and heritage value, has been on our lust list for a while now. Here is all you need to know about them.

Who: Run by Tuhina Goyal, an NID graduate in apparel design, her love for jewellery is what made her foray into the world of accessories. According to her, “Inspiration can come from anywhere, from the ordinary sights on Indian roads and in day-to-day life. It can be perceived in the trim of the roadside ‘thela’ or in the vibrant attire of gypsy women selling iron tools. Antique artwork designs on the doors also inspire me,” she says.

Why: The brand is not merely committed to enhance the technical know-how of textile fashion rooted in the wealth of tradition in India. It has also involved numerous women in and around Delhi and NCR, who were until now unemployed, by teaching them techniques such as hand weaving, thereby giving them not just employment and monetary gains but also respect in society. The women are empowered with the means to earn money within their homes where they can, at the same time, look after their children and homes. The story of this brand started with two ladies approaching the designer house for domestic work. Today, the first two ladies who came to Tuhina have become cluster leaders and handle about 100 women under them.

Five products that you must invest in now!

1. The tasseled blue neck piece


To wear: Team it with a crisp white shirt/kurta and black or blue pants. This statement making neck-liner is gorgeous and stands out from the crowd.

2. Multi-hued bracelet

House of Tuhina (17)

To wear: On a day when you want to add some colour to your outfit, this hand jewellery will come in handy. You can wear it with a bright shirt or add an ethnic accent to your little black dress.

3. Coloured trinkets

House of Tuhina (2)
To wear: Whether you want to wear a string on your demins and tee or be dressy and wear all these together on a cotton skirt and shirt, these bracelets will lighten up the dullest of days.

4. Black cuff

House of Tuhina (23)

To wear: If you want to wear something to a party that will be a conversation starter, this is your pick. This stiff and beautifully done handcuff is elegant and ethnic to the core. It is beautifully detailed and the gold and black combination make for a classic piece of jewellery.

5. Tasseled choker

House of Tuhina (21)

To wear: On an Indian saree, this choker will work like a charm. Put it on top of a nude colour and allow it to shine through. Though the neck-piece is traditional, it works well with plain shirts as well.

Raksha Bandhan Celebrations | Of timeless art forms

So, there is always this confusion regarding my caste and religion.
Because in India, so many distinctions exist, they are bound to merge.

By caste, I would be Kutchi (i.e. hailing from the Kutch district of Gujarat).
My family follows the religion of Jainism.
On both counts, I belong to a minority.
Except when you consider the larger region I come from, i.e. Gujarat.
We have an abundant population all over the world. 😉

Raksha Bandhan is a festival celebrated throughout India,
popularized primarily by the North.
Essentially, it is a day of celebration for brothers and sisters.

Sisters tie rakhis (a holy thread if you may) on their brothers’ wrists.
They do so in exchange for a lifetime of protection.
The exchange is sweetened with both feeding one another mithais
(traditional Indian sweets).

The brothers unite

In the city of Mumbai, everything can be made commercial.
We like to have fun with our rakhis.
As our brothers seem to enjoy toys and animals more than traditonal symbols.

While scrambling for something different is always a task.
We came across these paper quilled rakhis at an exhibiton.

Greeting card

A little bit of research on paper quilling will tell you all about its origin,
historical transition and popularity, even in today’s day and time.

What I find most interesting though is how modern rakhi-makers integrate all these art forms into making rakhis. The mere transference of the art form generates interest in the user and receiver.

Another art form I am extremely fond of is greeting card creation.

Hence, in a matter of minutes, I whipped up a greeting card
to be sent to my cousin brother residing abroad (picture above).

This excerpt from Vikram Seth’s ‘A Suitable Boy’ [edited] , you might enjoy:

Mrs Rupa Mehra glanced in a cursory manner over her piles of old … cards before returning to the birthday roses. She took out a small pair of scissors from the recesses of her great black handbag. … Eight years of the deprivation of small luxuries could not reduce her for the sanctity of the … greeting. In fact she enjoyed the challenge of making … cards. Scraps of cardboard, shreds of ribbon, lengths of coloured paper, little silver stars and adhesive golden numerals lay in a variegated trove at the bottom of the largest of her three suitcases, and these were now pressed into service. …

“It’s not a standard greeting | For just one joyful day | But a wish that’s meant to cover | Life’s bright and shining way – ”

Greeting cards today are extremely fancy sitting pretty in large air-conditioned shops. The only element, they miss perhaps, is a personal touch. Nothing speaks better in a greeting than your own voice.

Speaking of such nice traditions, the rakhi tying is accompanied by a ritual.

The sister paints a tikka/tilak on the brother’s forehead,
and consequently decoartes it with chokha.
They exchange blessings and good wishes. Of course, gifts are included.

Thali/Tray preparation for Raksha Bandhan

If all these aspects had an important role to play in the celebration.
How could the ensemble not be important?

In keeping with the spirit of tradition and cultural roots,
I picked an ensemble dad brought from Kutch especially for me.
The embroidery on the kurta is perhaps
the work of a local Muslim ‘karigar’,
Although it has the remnants of the handicraft so popular in the region.
The brocade border on the hem is popular even now.

My traditional ensemble

I’m extremely fond of costume jewellery as I find it more dynamic, innovative and less heavy on the pocket as compared to real jewellery.


Like all things I like, create and have fun with, everything featured in the post was custom-made.
I always come across various people who have a creative bent of mind.
For more details, please leave your feedback and queries in the comments section. You also know how to reach me via email (alicewandering25@gmail.com)

Do you celebrate Raksha Bandhan? How do you celebrate it? Would you like to know more? Are you interested in the traditions and festivals of India?