Idea + Fashion + Technology = An Innovative 3Dwalla Project

What do you think of when I say the word 3D?
Your favourite Hollywood franchise film?
3D glasses?
An illusion created by some technology that is 3 dimensional?

What do you think of when you read 3D print?
A holograph?
A 2 dimensional image that looks different from a different viewing angle?

What comes to your mind when I say fashion?
You think of clothes?
An attitude?
Your favourite high street brand?

Okay, okay, I know I’m asking too many questions and not giving you answers.

I’ve recently been acquainted with 3D printing. Now, I’ve known about this technology for some time because I’m a fashionable tech geek. But I’ve only been able to see it, experience it and feel it about 2 months ago. And I’m amazed every single time, including now.

Thanks to my long-standing love affair with fashion (watching old seasons of Project Runway included), my inherent interest in technology (I have my dad to thank) and this blog, I was invited to 3Dwalla‘s workshop in Lower Parel, Mumbai.

3Dwalla is a relatively young company that provides its customers with prints beyond paper. They can take your idea from imagination to reality or give 3D life to a design you have. So, when fashion design student Devanshi Shah approached Monik Shah of 3Dwalla with an idea for an innovative final year project, they collaborated to produce something special.

Continue reading Idea + Fashion + Technology = An Innovative 3Dwalla Project

Alice loves the Volkswagen Beetle


Browning’s words are so true. I grew up listening to a joke involving a Volkswagen. The punch line was that Volkswagen’s boot was at the front of the car. In my grown up years, I haven’t owned a real Beetle but I bought my sister a toy Barbie one when she was 9. We still have it and every time my nephew comes over, he has to play with it! In the year that went by, gen next Hindi film heroines, namely Sonam Kapoor, Priyanka Chopra and Deepika Padukone identified the Beetle as the car for their on-screen characters. You remember the blog I wrote? I haven’t managed to test drive it yet but may be there’s a sign.

Alice and the Beetle
Alice and the Beetle

Photograph: Mom

Jumpsuit – Evolve, Lokhandwala | Clutch – Bliss, Versova | Shoes – New Look, UK

Continue reading Alice loves the Volkswagen Beetle

Like music? Sport a Fusic tee. Answer to win!

Update: Contest closed. Congratulations Himani Shah! You won a Fusic tee. 🙂

You must have read the previous post: Shahid & Priyanka: Boxers or tees?
You know celebrities like to sport their love for music on tees. But they sure aren’t the only ones. Our city offers a range to choose from: massive headphones to famous bands. For music lovers though, it’s never enough, is it?

Enter Clinton with Fusic. Born out of Clinton’s passion for design and quest for independence, Fusic is a line of tees that is at best ‘a visual interpretation of music’. He combines his creative and entrepreneurial skills with fine artists’ flair to design graphics and innovate patterns for t-shirts.

The result is release of Volume 1 of Fusic: a range of men’s tees touching on the wired, plugged and spirited rebellion in this digital age of media players. Take a look for yourself at the tees being stocked in medium to extra large sizes.

Plugged from Fusic
Retro Beat from Fusic
Money for Nothing from Fusic

What’s the good news, you ask? You stand a chance to win of these. Leave your answer to this simple question in the comments section.

“How do you listen to your favourite music?”

Alice loves music at night. Just before she goes to sleep, she installs her itouch on the speaker set, switches on a lamp, shuts off everything else and lets the music take over.

Wired from Fusic

Hurry and leave your answers. Contest ends February 13th. Double your chances of winning by subscribing to my blog, liking my facebook page and following me on twitter.  Girls, you should enter for your valentine. 🙂

Mute from Fusic

In the future, Fusic promises tops for girls with funky designs, fashion accessories and an online store! They currently retail at select outlets in Mumbai, hoping to increase the number and find a foothold in other cities as well.

They hope to graphically explore the different genres of music, music cultures, music icons, historic musical events, technology that backs music, its own take on music and much more. Sounds exciting!

Ranbir Kapoor must really like Rocky

First, at a press meet for 3 Idiots, way back in 2009, we spotted cousin sister Kareena Kapoor sporting a t-shirt with a Rocky graphic.

Later, at the launch of People magazine’s sexiest cover, we spotted Ranbir Kapoor in a t-shirt with the Rocky Balboa graphic. He usually likes to pair graphic print tees with leather jackets and denims. More on that in an upcoming post.

Ranbir must really like this t-shirt because he wore it in a pivotal scene in his not-so-great release of 2010, Anjaana Anjaani.
The scene is as follows. Ranbir and Priyanka have pulled into Las Vegas almost broke with enough money to spare for only one motel room. They decide to freshen up before heading out. You see Ranbir pull out his Rocky t-shirt, show his abs (girls were swooning in the theatre) and almost share a kiss with Priyanka.

On an aside, I’m loving the expressions on their faces in these frames. If you’ve watched the film (don’t feel bad if you haven’t), you would have noticed the t-shirt on Ranbir and wondered where you could get something similar.

To which I have to say, ‘don’t worry’. In the city of Mumbai, where Marilyn Monroe queries are responded to with Marilyn Manson products, I found a Rocky Balboa t-shirt. Yay me! Now, you can get it too! At Shoppers’ Stop.

Excuse me for not the amateur product photography. Anyhow, when I saw this t-shirt, I was instantly reminded of two people who are huge Rocky fans. Luckily for me, the t-shirt was available in two colours: white and grey (as pictured above). I couriered one and gift-wrapped and hand-delivered the other. They seemed to like it. 🙂

So, hurry and get yours!

If you’re a fan and looking for a specific t-shirt but running into dead-ends, superDhruvi shall come to your rescue. Simply post the film/artist/band/etc you want on your t-shirt and I shall either locate it or design one. Alternatively, shoot me an email with your requirements and I promise we will work it out. :*

Lafangey Parindey | Costume & Production Design

Lafangey Parindey

Producers: Yash Chopra, Aditya Chopra, Director: Pradeep Sarkar
Production Design: Eldridge Rodrigues & Madhu Sarkar Kuriakose
Costume Design: Manoshi Nath & Rushi Sharma

I simply loved the dialogue of the film.
To recollect my favourite lines would account for one more blog post. 😛

So getting straight to the costume:

Deepika Padukone – Pinky Palkar
She is portrayed as a girl from a small wadi who works in a hi-end mall and aspires to be a recognized figure skating dancer.

It would perhaps have been easy to show her badly dressed blaming it on her lack of funds. But I am glad the costume department didn’t do that. While she may be limited to her environment, she had all the exposure a young girl in her place would have. References are made to her resemblance to Kareena Kapoor, she is shown watching films in a multiplex, she comes across upper middle class folk in her day-to-day job and she is a figure skater who watches youtube videos to learn.

Her style, therefore, is a culmination of all these elements. As a skate dancer, it would only be logical to show her in athletic clothing, utility combined with comfort. Pinky has mostly been dressed in tops in solid colours, either fitted at the waist with a band or hinting at printed layers underneath.

Special care has also been taken to incorporate embroidery in her clothing, a trait representative of the folklore. They like traditional designs to be embellished on what they wear. Even if Pinky is modern and wears knee-length drawstring shorts, she brings on to them her folk references.

An important practice films nowadays follow is to repeat costume. When characters belong to a lower middle class strata of society, they do not have variety to choose from. They invest in 5 to 6 pairs of clothing, repeatedly worn. This costume of Pinky’s for example, was worn twice in the film, along with others.

Of course, she wears traditional Indian ensembles on festive occasions, like Janmashtami and wadi celebrations. They are well fitted but rather simple. Her choice of colours is bold and striking.

Neil Nitin Mukesh – One-shot Nandu

He is your typical street fighter. Only way too clean and ‘chikna‘. I’m not sure how that could have been helped. The make-up department seemed to have done a good job. What has also become standard attire for ‘taporis‘ is a checked shirt worn as a jacket over a vest (ganji) paired with jeans and a handkerchief tied on the wrist. (Remember Wanted?)

No tapori ensemble is complete without large sunglasses. It’s even better if they resemble Ray Ban’s popular design of aviators.

As for the production design:

It was simply outstanding.

Be it the creation of the fighting rink, the setting up of the wadi, the space where One-shot Nandu practices for fights and Deepika learns to see or the outdoor scenes by the train station, attention was paid to intricate details.

At the same time, none of the production elements took precedence over what was happening in the scene. The frame (mise-en-scene) was built to highlight the ongoing action. And it was pleasing to the eye.

While many may argue that the depiction was not real, at no point really in the film are the exact specifications divulged for us to draw a sketch. We have to draw on our own cultural references when we hear the term ‘wadi’.

Of course, everyone is entitled to their own opinion and judgement.

I simply have fun taking note of these things and sharing my observations.

– Dhruvi Shah

Your feedback is welcome. Leave it in the comments section. 🙂