This post is about promotional t-shirts for Hindi films, used for different purposes at different stages of the film’s release.
At Yash Raj Films, it is a practice to create and produce promotional merchandise for their films exclusive to the cast and crew.
As press, we always see someone from the crew sporting the film’s t-shirt at screenings, while the public gets a view when the cast wears it to publicity events.
The YRF people were kind enough to send me these Lafangey Parindey images.
While Neil Nitin Mukesh himself sported the t-shirt at an outing.
It was just really sweet of his dad to get a Lafangey Parindey kurta made for himself (via Neil Nitin Mukesh’s twitter @NeilNMukesh)
Yash Raj Films merchandise is not on sale though.
But merchandise can be retailed before the film’s release to generate awareness. Like in the case of this film.
I Am is actually a combination of 4 stories, a heart wrenching tale subtly and beautifully told. To read up on the film, visit their website at IAmTheFilms.
What is interesting about the film is that it is crowd sourced. You could contribute to its production and distribution too if you choose.
And to end on a totally hilarious note.
T-shirts can also be part of a package giveaway. They are neither made for the cast and crew nor sold to generate awareness. They are simply distributed so you remember the film.
Malaysia’s first 3D award-winning animation film in Hindi, Geng is releasing in India. While I missed the screening, my friend sat through the show at noon. And I simply had to steal the t-shirt from her goody bag to feature it here.
I hope you enjoyed this short post. Film merchandising is a story I’ve been meaning to tell and it comes together… bit by bit. Watch out.
What do you think of promotional merchandise for films? Love the idea? Hate it? Want to sport it? Would never do so? Reply in the comments section.