Of current movies & their promotional tee(s)

This post is about promotional t-shirts for Hindi films, used for different purposes at different stages of the film’s release.

At Yash Raj Films, it is a practice to create and produce promotional merchandise for their films exclusive to the cast and crew.

As press, we always see someone from the crew sporting the film’s t-shirt at screenings, while the public gets a view when the cast wears it to publicity events.

The YRF people were kind enough to send me these Lafangey Parindey images.

Lafangey Parindey t-shirt

While Neil Nitin Mukesh himself sported the t-shirt at an outing.

Neil Nitin Mukesh with the LP crew

It was just really sweet of his dad to get a Lafangey Parindey kurta made for himself (via Neil Nitin Mukesh’s twitter @NeilNMukesh)

Nitin Mukesh in a LP kurta

Yash Raj Films merchandise is not on sale though.

But merchandise can be retailed before the film’s release to generate awareness. Like in the case of this film.

I Am t-shirts

These t-shirts are being sold for the film I Am. To buy, log on here
They are presently running a contest and you could win the t-shirt for free here

I Am is actually a combination of 4 stories, a heart wrenching tale subtly and beautifully told. To read up on the film, visit their website at IAmTheFilms.
What is interesting about the film is that it is crowd sourced. You could contribute to its production and distribution too if you choose.

And to end on a totally hilarious note.

T-shirts can also be part of a package giveaway. They are neither made for the cast and crew nor sold to generate awareness. They are simply distributed so you remember the film.

Malaysia’s first 3D award-winning animation film in Hindi, Geng is releasing in India. While I missed the screening, my friend sat through the show at noon. And I simply had to steal the t-shirt from her goody bag to feature it here.

Geng t-shirt

I hope you enjoyed this short post. Film merchandising is a story I’ve been meaning to tell and it comes together… bit by bit. Watch out. :)

What do you think of promotional merchandise for films? Love the idea? Hate it? Want to sport it? Would never do so? Reply in the comments section.

Lafangey Parindey | Costume & Production Design

Lafangey Parindey

Producers: Yash Chopra, Aditya Chopra, Director: Pradeep Sarkar
Production Design: Eldridge Rodrigues & Madhu Sarkar Kuriakose
Costume Design: Manoshi Nath & Rushi Sharma

I simply loved the dialogue of the film.
To recollect my favourite lines would account for one more blog post. :P

So getting straight to the costume:

Deepika Padukone – Pinky Palkar
She is portrayed as a girl from a small wadi who works in a hi-end mall and aspires to be a recognized figure skating dancer.

It would perhaps have been easy to show her badly dressed blaming it on her lack of funds. But I am glad the costume department didn’t do that. While she may be limited to her environment, she had all the exposure a young girl in her place would have. References are made to her resemblance to Kareena Kapoor, she is shown watching films in a multiplex, she comes across upper middle class folk in her day-to-day job and she is a figure skater who watches youtube videos to learn.

Her style, therefore, is a culmination of all these elements. As a skate dancer, it would only be logical to show her in athletic clothing, utility combined with comfort. Pinky has mostly been dressed in tops in solid colours, either fitted at the waist with a band or hinting at printed layers underneath.

Special care has also been taken to incorporate embroidery in her clothing, a trait representative of the folklore. They like traditional designs to be embellished on what they wear. Even if Pinky is modern and wears knee-length drawstring shorts, she brings on to them her folk references.

An important practice films nowadays follow is to repeat costume. When characters belong to a lower middle class strata of society, they do not have variety to choose from. They invest in 5 to 6 pairs of clothing, repeatedly worn. This costume of Pinky’s for example, was worn twice in the film, along with others.

Of course, she wears traditional Indian ensembles on festive occasions, like Janmashtami and wadi celebrations. They are well fitted but rather simple. Her choice of colours is bold and striking.

Neil Nitin Mukesh – One-shot Nandu

He is your typical street fighter. Only way too clean and ‘chikna‘. I’m not sure how that could have been helped. The make-up department seemed to have done a good job. What has also become standard attire for ‘taporis‘ is a checked shirt worn as a jacket over a vest (ganji) paired with jeans and a handkerchief tied on the wrist. (Remember Wanted?)

No tapori ensemble is complete without large sunglasses. It’s even better if they resemble Ray Ban’s popular design of aviators.

As for the production design:

It was simply outstanding.

Be it the creation of the fighting rink, the setting up of the wadi, the space where One-shot Nandu practices for fights and Deepika learns to see or the outdoor scenes by the train station, attention was paid to intricate details.

At the same time, none of the production elements took precedence over what was happening in the scene. The frame (mise-en-scene) was built to highlight the ongoing action. And it was pleasing to the eye.

While many may argue that the depiction was not real, at no point really in the film are the exact specifications divulged for us to draw a sketch. We have to draw on our own cultural references when we hear the term ‘wadi’.

Of course, everyone is entitled to their own opinion and judgement.

I simply have fun taking note of these things and sharing my observations.

- Dhruvi Shah

Your feedback is welcome. Leave it in the comments section. :)

Lafangey Parindey outfit | Go green

So, what did I wear to the press screening of Lafangey Parindey?
We had a couple of minutes to take some quick shots.

In several YashRaj films, there is a serene shot of the heroine,
looking at herself in the mirror as she gets ready.

I didn’t imagine it would happen to me too. I love it!

I chose to wear this dress because it is simple. And yet it makes a statement with the bold flowers. I love the clean visual impact thanks to the straight lines and symmetry of the dress. The way a garment is cut makes all the difference.

You don’t need anything more than a dress, earrings, tote bag and striking heels to make an impact and keep your outfit minimal. These shoes, worn previously here, go well with Indian and Western ensembles.

The tote bag was actually picked up by the sister at Hard Rock Cafe, Paris. The graffiti is striking as is but is accompanied by a message on a tag, ‘Save the Planet’. The bag is made from natural cotton and only water-based inks are used.

I love the green of the flowers on my dress. The green of my earrings is so soothing. And of course, nothing beats being ‘eco-friendly’. xoxo

Dress – Golmaal, Lokhandwala, Mumbai, India | Tote bag – Hard Rock Cafe, Paris, France | Earrings – Golmaal, Lokhandwala, Mumbai, India

Photographs: Aniruddha Guha

Lafangey Parindey | Review

Lafangey Parindey

Release Date: 20th August, 2010
Director: Pradeep Sarkar
Cast: Neil Nitin Mukesh, Deepika Padukone
Story, Screenplay and Dialogue: Gopi Puthran

Quick take: Unexpectedly moving

Lafangey Parindey

When one comes out of Lafangey Parindey choked, there is an element of surprise. Simply because the film is quite an entertainer, unexpected at that.

The plot is rather simple, a twist right at the beginning sets the ball in motion. It is the love story of Nandu and Pinky. One-shot Nandu fights in and outside of the rink with a blindfold on his eyes. Pinky, however, is forced to lose her eyesight by circumstance and fights her life’s battle on skates.

Deepika Padukone is impactful in the role. The fighting spirit has been instilled in the sketch of her character. A ‘girl from the wadi‘ who doesn’t let anything deter her aspirations is looking for a passport to a better life, namely a television competition, India’s Got Talent. The nuances she brings to the character, infusing it with cheeky dialogue written by Gopi Puthran lend interest to watch her. Apni kismat Engliss mein likhi hai. Zyada pale nahi padti‘. While her journey is well documented, if only a little struggle with her blindness would have been shown, it would have been complete. Barring that, she does a good job at seeping into the flesh of Pinky’s personality, be it style, gait, nonchalance or attitude.

Neil Nitin Mukesh comes into his own as well. He deals aptly with the intensity and charm required of his character. He may be a little too chikna for a street fighter but the ‘make-up’ department does a decent job as far as his look is concerned. As for his physique, the bulges on the arms are quite evident. Again, the dialogue (right on the spot for street talk) infuses life into Nandu.

Both characters share some great moments on screen.
Two are especially striking. Firstly, when Nandu familiarises Pinky with the survival instinct, teaching her from his own experiences. Secondly, when Nain Parindey’ plays in the background while Nandu stealthily follows Deepika on her first walk alone since her blindness.

Of considerable note is the production design. Pradeep Sarker’s own background as an art director and the expertise of the production team (Madhu Sarkar & Eldridge Rodrigues) combine to form a very distinct setup. Not only has special attention been given to detail but also evident effort has gone in maintaining accuracy.

The other aspect that daunts you long after the film is over is the music. The soundtrack is really good as is, but its treatment in the film is even better. The situations created fit the bill perfectly. Alongwith Nain parindey, Man lafanga makes one almost well up with tears.

It is a great one time watch, certain events in the film may prove as glitches. Unfortunately, the Ramzan coincides with its release. In any case, everyone from the cast and crew has definitely put in a lot of effort. Its merit will decide the kind of crowd it pulls in and its fate at the box office.

Lafangey Parindey

- Dhruvi Shah