When Fashion meets Art and it’s all for a Good Cause

What: How many times have you shopped and felt a wave of guilt? But when it comes to indulging yourself with jewellery from House Of Tuhina, it’s all for a good cause. The pan-Indian jewellery brand that is known for its arty designs, contemporary jewellery, rich quality and heritage value, has been on our lust list for a while now. Here is all you need to know about them.

Who: Run by Tuhina Goyal, an NID graduate in apparel design, her love for jewellery is what made her foray into the world of accessories. According to her, “Inspiration can come from anywhere, from the ordinary sights on Indian roads and in day-to-day life. It can be perceived in the trim of the roadside ‘thela’ or in the vibrant attire of gypsy women selling iron tools. Antique artwork designs on the doors also inspire me,” she says.

Why: The brand is not merely committed to enhance the technical know-how of textile fashion rooted in the wealth of tradition in India. It has also involved numerous women in and around Delhi and NCR, who were until now unemployed, by teaching them techniques such as hand weaving, thereby giving them not just employment and monetary gains but also respect in society. The women are empowered with the means to earn money within their homes where they can, at the same time, look after their children and homes. The story of this brand started with two ladies approaching the designer house for domestic work. Today, the first two ladies who came to Tuhina have become cluster leaders and handle about 100 women under them.

Five products that you must invest in now!

1. The tasseled blue neck piece


To wear: Team it with a crisp white shirt/kurta and black or blue pants. This statement making neck-liner is gorgeous and stands out from the crowd.

2. Multi-hued bracelet

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To wear: On a day when you want to add some colour to your outfit, this hand jewellery will come in handy. You can wear it with a bright shirt or add an ethnic accent to your little black dress.

3. Coloured trinkets

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To wear: Whether you want to wear a string on your demins and tee or be dressy and wear all these together on a cotton skirt and shirt, these bracelets will lighten up the dullest of days.

4. Black cuff

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To wear: If you want to wear something to a party that will be a conversation starter, this is your pick. This stiff and beautifully done handcuff is elegant and ethnic to the core. It is beautifully detailed and the gold and black combination make for a classic piece of jewellery.

5. Tasseled choker

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To wear: On an Indian saree, this choker will work like a charm. Put it on top of a nude colour and allow it to shine through. Though the neck-piece is traditional, it works well with plain shirts as well.